Marketing Plan For An Organization - 3615 Words

1.Executive summary Marketing is a process of creating, organizing, communicating, delivering, providing and exchanging offerings in the form of information about the product or services which creates a value in the eyes of customers, society etc. about the business providing the product or about the brand at large. In this course of marketing I got lot of knowledge about marketing concepts relating to brand promotion, communication mix, qualitative research etc. which would help me in future to carry out the role of media planning, creating marketing plans, setting marketing budget. This assignment is a reflective essay of what I have learnt in the course. Also there is job which ACME as an organisation is offering for the role Accounts†¦show more content†¦Integrated Marketing Communications is a well-coordinated flow of interlinked promotional activities which an organisation undertakes to make the market aware about the product or changes taking there on. However in the views of American Association of Advertising Agencies, integrated marketing communications is a method which recognizes and values the plan which is evaluated on strategic grounds and dedicated to a variety of communication disciplines, public relations, advertising, personal selling etc. and then combines all or some of these to form an effective information so as to have maximum impact on the customers and market forces. Components of Integrated Marketing Communication ï‚ ·Organisational Culture: - Organisation culture is an important component of Integrated Marketing Communication as Organisation’s Vision and Mission statement, Aptitude of the organisation towards its employees, communication strategy within the organisation, and relation of employees among themselves in the organisation are all a part of Organisational culture. As Integrated Marketing Communication is the way in which organisation communicate with its customers, thus organisational culture and the way in which organisation thinks and achieves its goals are very important and have a huge role to play in defining the success of IMC’s to the overall organisational growth and goal achievement. ï‚ ·4C’S:- As IMC’s are the use of promotional tools for

`` Yellow Wallpaper `` And Susan Glaspell s Trifles

Funk musician George Clinton once observed, â€Å"Fish don’t know it’s wet.† Although it often goes unnoticed, culture engulfs us, influencing the decisions of our daily lives. Jobs, family backgrounds, religious beliefs—these are the forces that shape and define us. For some, culture provides inspiration; for others, though, it causes suffocation. Those of us who don’t get what we need from our environment fail to thrive. For some, like the main characters in Charlotte Perkins Gilman’s â€Å"Yellow Wallpaper† and Susan Glaspell’s Trifles, culture becomes a trap. Both women are caught in joyless marriages to insensitive, sometime domineering husbands. These unhappy souls both suffer emotional problems leading to severely psychotic breaks from reality. Both women are caught in joyless marriages to insensitive, sometime domineering husbands. Ironically, if each character could have switched places with the other, she would have gotten the stimulus needed for personal growth and happiness. Each main character finds herself in circumstances dictated at least in part by her socio-economic status. The husband and wife in Gilman’s story are upper middle class. Although they have just rented a large estate for the summer, the narrator notes, â€Å"It is very seldom that mere ordinary people like John and myself secure ancestral halls for the summer† (Gilman 956). They don’t have a full staff of servants to maintain the household, but they do have Mary, a maid or in-law, to provideShow MoreRelatedThe Yellow Wallpaper, By Susan Glaspell968 Words   |  4 Pagesmen especially in relationships. The short story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and Play â€Å"Trifles† by Susan Glaspell are two pieces of fictional literature that exhibit the roles of women in a marriage during the period. In the short story â€Å"The Yellow Wallpaper† the reader reads about a woman who has been in a room for the summer to cure her sickness of nervous depression by her husband who is a physician. The play â€Å"trifles† takes place in a farmhouse where the police are investigatingRead MoreThe Yellow Wallpaper, By Susan Glaspell, And A P Essay2143 Words   |  9 Pagesevidenced in â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, â€Å"Trifles† by Susan Glaspell, and â€Å"AP† by John Updike; they all illuminates on the submissiveness, the obedience of women to a man s authority that was considered unexceptional at the onset of the twentieth century because the themes of the inscrutability of women, domesticity, patriarchal dominance and female identity are present in all these works. Among the three works under scrutiny in the paper herein, â€Å"The Yellow Wallpaper† is arguablyRead MoreSusan Glaspell s `` The Yellow Wallpaper `` And A Jury Of Her Peers ``2004 Words   |  9 PagesThe fight for equality for minorities dates back to the beginning of mankind. Women, in particular, fight for fairness even in today’s society. This everlasting battle can be seen in both â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and â€Å"A Jury of Her Peers† by Susan Glaspell. Gilman’s story revolves around a woman who has postpartum depression. Her husband, who is also her physician, uses isolation to try and heal his wife’s â€Å"nervous disease.† Glaspell’s story, on the other hand, describesRead MoreA Jury Of Her Peers By Susan Glaspell1674 Words   |  7 Pagescaretakers. In â€Å"The Yellow Wallpaper† Charlotte Gilman Illustrates the controlling behavior that men had exercises on their wives, an d the lack of freedom women had to make independent decisions. In â€Å"A Jury of Her Peers† Susan Glaspell illustrates how men exercised prejudice against women by focusing on the sexist perspective of two men during a lawful investigation which rendered them incapable of understanding what actually occurred. Analyzing the work of writers like Gilman and Glaspell is a powerfulRead MoreAnalysis Of Susan Glaspells Trifles: Patriarchal Dominance997 Words   |  4 PagesPatriarchal Dominance Susan Glaspell’s a stage play Trifles filmed by Jasmine Castillo is based on the theme that two genders are separated by the roles they performance in society and their powers of execution. The story is about the terrible murder of Mr. Wright by his wife, and the women who found the evidence in farmer’s house decided to be silent and hide it. The women unquestionably have a strong motive to be quiet about their discovery. The discriminatory separation between two genders provesRead MoreA Journey into Drama: An Analysis of Setting in Feminist Plays 974 Words   |  4 PagesThe treatment of women in the modern era has come quite far compared to recent history. This is shown in numerous works of art of the feminist age of fiction. In the three works: Trifles, by Susan Glaspell, â€Å"The Yellow Wallpaper†, by Charlotte Perkins Gilman, and A Streetcar Named Desire, by Tennessee Williams, the setting and the home in which the women are depicted in play a major connec ting symbolic role within the feminist plays. The setting of a dilapidated or enclosed home is ever present inRead MoreComparing ‚Äà ºThe Yellow Wallpaper‚Äà ¹ and ‚Äà ºA Jury of Her Peers‚Äà ¹3135 Words   |  13 Pages Comparing â€Å"The Yellow Wallpaper† and â€Å"A Jury of Her Peers† Many great authors have written stories about the oppression women faced in the past and one was Charlotte Perkins Gilman, the author of the late 19th century short story â€Å"The Yellow Wallpaper.† She portrays the struggles and hardships that women of that period experienced through brilliant uses of theme, mood, tone, and imagery. Another equally great author that used imagery and events that happened in realRead MoreLangston Hughes and Countee Cullen: Perspective on Religion4176 Words   |  17 PagesAmerican Literature II Authors: Langston Hughes and Countee Cullen: Perspective on Religion Susan Glaspell and Charlotte Gilman: Roles of Women W.E.B Du Bois and Booker T Washington: Political View In the 1920s, the somewhat genteel world of American poetry was shaken to its foundations when the Harlem Renaissance started. During those times, all over the United States, thereRead MoreDesiree s Baby By Kate Chopin1770 Words   |  8 Pagesclass. There were times in history where women could not be allowed to do anything for the same of their health and had to rely on their husbands and other health care to help them get better whether they wanted it or not. In this story called â€Å"Yellow Wallpaper† by Charlotte Perkins Gilman. The narrator begins her story by staring at the house her husband has taken for them to for their summer vacation. The narrator seems to be suffering from a nervous depression so they traveled away for her health

Roman Theatre free essay sample

In Roman times Plays were performed only at festivals, which were only ever held several times a year. Therefore when a play was performed everyone was very excited. On the day it was acted, people closed down their stores and all business was stopped at the forum. All the men and women would flock to the forum, very early in the morning, taking cushions with them for comfort as there were only stone seats. They would also take slaves with them and food and drink as the day was long. There were people however who had already had seats reserved. These were the town councillors and other very important citizens. They were given the best seats at the front. To get to these seats these people carried special tokens with them, telling them what entrance to use and were to sit. Anybody who came later, among the ordinary citizens would have to sit at the top of the auditorium due to lack of space. We will write a custom essay sample on Roman Theatre or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was possible for the large theatre in Pompeii to hold up to 5000 people. A dramatic performance was a public occasion as so admission was free. All of the money would be paid of by a wealthy citizen, who would provide the actors, the producer, scenery and costumes. This would be done to gain him popularity in the local political elections and for the benefit of his fellow citizens. This performance lasted all day and would consist of a number of plays, even during the hot temperatures of the afternoon. A large awning was suspended by ropes and pulley systems across most of the theatre to keep the audience cool and shaded. This system was operated by sailors who were used to using ropes and canvas. However, the awning could not be used on windy days and so the people used hats or sunshades. One of the most popular of all performances were called Pantomimes, which were a mixture of opera and ballet. The plot was usually a serious one and was based upon Greek myths. All the parts were mimed and danced by one masked person, while a chorus of people sang lyrics. Instruments like the, Lyre, Double Pipes, Trumpet and Castanets would accompany a pantomime and gave a rhythmical beat to it. Actors were usually played by Greek slaves or freedmen. They often became very popular for their skill and stamina. Comic actors were also very popular. They would wear grotesque masks and were put on as the end of longer plays as they were only short. They would include material such as rude jokes slapstick and Italian country life. They only ever used a few familiar characters such as Pappus, (an old fool) and Manducuds, (a greedy clown). They were recognisable by their strange masks. These days Plays at the theatre are a common thing. There going all the time with a huge group of actors all showing their skills. Nowadays we have other sources of entertainment such as the T. V and the Cinema and so theatre is not a loved source of enjoyment as it used to be. However it is still enjoyed, but things have changed drastically since the time of Rome. All theatres today are housed inside and although the seating layout is still the same, we now have much more comfortable seats and no one is treated with more due importance than others, (with some exceptions to very special people e. g. royalty). The are always fees for the theatre today and no one from town pays for them. You pay for your ticket and no one else. Plays may not be run all day, but there is a wide selection of different plays to go to, including pantomime, opera, dance and famous plays, such as Cats. We too, like the Romans have music to accompany our plays but we have a much bigger variety of musical instruments that the Roman era could not access. Our actors today don’t use masks, as they provide you with disadvantages such as breathing, visibility and uncomfortable situations. Instead actors, now just use make up and stunning costumes designed by an array of expert designers.

Can Rapers Be Good Role Models free essay sample

A role model is consider someone who others look up to ND admire. A role model provides inspiration and motivation to seek out accomplishments. Role models send messages about their beliefs by what they do and say. Rappers, are always target for their wild action such as the language they use in their songs, ways of dressing or living life. For example a team of research from the university of Berkeley California, made studies that prove rap music has a negative impact on those who listen to the Negro music. Rap/hip hop) This study proved how most of the young generation who listen to this music where most likely o end up having sex In an early age, use drugs such as EXT, drink alcohol, smoke weed and party more often than others. Its a health-risk in another way too, since rap-enthusiasts appear more aggressive as well: they are more often in fist fights and are more likely to threaten others with a knife or a gun. We will write a custom essay sample on Can Rapers Be Good Role Models or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And risk being hurt by the way. () However, what these critics argue about rap music Is not all to be true. Rappers rap about the truth that others prefer to ignore. African Americans are who predominately are involve in rap music Just a few Latino/Hispanic and White(s) Mine) are able to make it to the game. The hardships of growing up In a broken home where there can be hardly any good education available for the young child can lead to the path of not being able to grow up with a good role model. Pace, Baggy Smalls, Mine, and Oil Wayne talk about how the influence they had because of the gangs around them. They say Im wrong and Im heartless, but all along was looking for a father he was gone I hung around with the Thugs, and even though they sold drugs They showed a young brother love. In this quote OPAC talks about how he always looked for that father love and since he wasnt able to get it from his real dad, he got it from those in the gangs who did showed they got his back.This shows what the rappers had to go through In their life to get to where they are a now and even In some of their songs they talk to those who are going through the same stuff and give them hope off better future. The problem society doesnt quiet seem to understand, is that there are many children that nowadays, grow up in family environments that are Just made of either a mom or a dad. Sometimes those parents get married or find someone else and then the stepfathers/mothers of those young kids, aren t the nicest people in the world.Due to this kind of broken environments children have to deal with in a very young age, they start to find other resources that can helped them feel stronger and capable of flung In without being made fun of for not having a mom or a dad. When kids listen to rap songs they Just dont listen to those songs of partying and smoking weed, they also listen to those lyrics that talk about the real life tuitions like the poverty they might live in and the lack of good resources around this artist try to convey positive messages to their audience.This song talks about how some people are discriminated and Judge wrong by others yet none know how they actually feel. Many rappers try to show themselves to the media as strong and not caring about anything that is said about them, although that in their songs or interviews they actually open up and express that it does hurt them yet they prefer to act that way so they wont be look at as weak. Im a teen whose influenced by rap, I AP myself because I love it and I breathe hip-hop but I dont smoke pot I dont have guns I dont sell drugs I dont go out and try to kill people because I know whats right to do and whats wrong to do heres a perfect example oil Haynes a rapper but he tells k ids to stay in school he was a straight a student in school yeah Hess really stupid right and mine yeah he was a drop out and a attic but he tells kids now not to get involved with that stuff he tells kids to stay in school Sic does not influence you in a bad way Just describes how you feel at times and hip hop and raps good for that cause it come out and says how its feeling. Is the response of a boy interviewed about the topic. Teen that view rappers as their heroes, chose them because they can related to them, many who grow up in bad neighborhoods and with out a mother or father, are the ones that can related to OPAC, Mine and Baggy Smalls.Others who just had their mommas, related to Oil Wayne and know about that mother love. Rappers eventually have to make songs at times about partying and drinking, but thats Just to sell record, the true fans of those rappers know better than to believe hat thats the massage being send by their role models. I myself am a fan of rap music.Mine and Outpace Shaker, have been role models to me yet I dont drink, smoke, are involve in gangs or neither am I having sex, those are Just stereo types people make about music, When I view this artist as role models, I look at what they really stand for and what they try to do with their music, those who use them as an excuse to the negative decisions they decide to take shouldnt blame it in a person, instead they should blame it on their self. Can Rapers Be Good Role Models free essay sample Im a teen whose influenced by rap, rap myself because love it and I breathe hip-hop but I dont smoke pot I dont have guns dont sell drugs I dont go out and try to kill people because know whats right to do and whats wrong to do heroes a perfect example ill Haynes a rapper but he tells kids to stay in school he was a straight a student in school yeah Hess really stupid right and amine yeah he Was a drop out and a attic but he tells kids now not to get involved with that stuff he tells kids to stay in school USIA does not influence you in a bad way just describes how you feel at times and IP hop and raps good for that because it come out and says how its feeling. Is the response of a boy interviewed about the topic. We will write a custom essay sample on Can Rapers Be Good Role Models or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Teen that view rappers as their heroes, chose them because they can related to them, many who grow up in bad neighborhoods and with out a mother or father, are the ones that can related to OPAC, Amine and Baggy Smalls.Others who just had their mommas, related to Ill Wayne and know about that mother love. Rappers eventually have to make songs at times about partying and drinking, but thats just to sell record, the true fans of those rappers know better than to live that thats the massage being send by their role models. I myself am a fan of rap music.Amine and Tuba Shaker, have been role models to me yet I dont drink, smoke, are involve in gangs or neither am I having sex, those are just stereo types people make about music, When view this artist as role models, I look at what they really stand for and what they try to do with their music, those who use them as an excuse to the negative decisions they decide to take shouldnt blame it in a person, instead they should blame it on their self.